This newsletter: I could tell you that this has been in the works for months and something I’ve been "thinking about doing” for a long time. Truth is this has only been a thought for a few short weeks, a strong enough thought where I’ve made it a priority and patched together a janky (for now) site in short order.

I’m pumped to pick up the pen again, for lack of a better phrase. I used to write on my blog circa 2013-2016. Shout out to anyone who remembers that. And if you’re one of the very few who are proud owners of an original TheEricHammer.com tshirt (read: collector’s item), god bless you—I don’t even have one. But I digress. I like writing, I’ve got a lot to say, and this will be an outlet to word vomit expound upon everything that’s being distilled down to short form video on social. I work diligently to deliver “the full story” in my video content, but there’s so much more than what a single video shows. It’s an unfortunate reality that a ton of great content and info get left out—the written word is perfect for my long-windedness.

What you can expect: I’m going much deeper on where and what I’m eating. What doesn’t make it to Instagram? How did I snag that hard-to-get reservation? How much does dinner with friends cost? Of the 6 dishes on the table at insert restaurant here, how would I rank them and what would I tell you to order and not order? And so much more. My travels and what I’m eating in those cities/countries, my taste preferences, why I often read menus in reverse order, and, of course, a dose of Chicken Caesar Wraps.

The Stadium Food Tour: I believe with every fiber of my being that this is only the beginning of the Stadium Food Tour. I cannot stress how much potential I see in it—the early success has only reinforced that. People ask me all the time how it works. I will lay it all out. Written lists and stadium recaps in addition to the social content. What cities/stadiums I’ve got on the calendar. My passion for this series and its evolution burns fiery inside me everyday, and for those that are invested (thank you so much by the way), I want to share the inner workings of it all.