The past 12 months have been transformative but not without its ups and downs. Content creation ebbs and flows, whether it’s your career or if you’re just starting your journey. The algorithms keep creators of all sizes in check, and anyone who says they’ve not been humbled by them is lying. I’m no stranger to volatility, I expected it, and I continue to welcome it with open arms. Keeps me on my toes!

And now I can reflect a bit on the first full year as a full time content creator (still a wild thing to say). That’s what I say my job title is by the way, Content Creator. I don’t shy away from Influencer or Food Blogger or Food Reviewer. I’m not even bothered when people say TikToker, although you certainly won’t be hearing that come out of my mouth. I will push back on Food Critic, however. I am not a critic, nor would I be a good one. I like everything and I’m easy to please, as surprising at it may seem. What do you do for a living? “I’m a Content Creator. I make food videos.” That usually answers the question, unless it’s someone over the age of 50 because I know more questions are coming about how I make money, etc.