Select Applebees Locations To Accept Random Gift Cards As Payment

Yahoo: That Abercrombie & Fitch gift card you got from Aunt Peggy for Christmas – even though you haven’t shopped there since high school – finally has a purpose. Instead of letting it collect dust in your junk drawer, you can head to Applebee’s and use it to pay for dinner. For the remainder of March, Applebee’s locations in Texas will accept gift cards or expired coupons – from anywhere, even non-Applebee’s businesses (!!!) – to pay for up to 50 percent of your bill. …

The offer just can’t be combined with any other Applebee’s offer and it can’t be applied to alcohol (boo). In a press release, Applebee’s said the idea for the promotion came after noticing customers had expired coupons and gift card to places they’ve never visited before. Chief operating officer of the Apple Texas franchise group Chris Dharod thinks the promotion will bring in customers who will eventually become regulars. …

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A tip of the cap is in order to the fine folks at Applebee’s Corporate.  I’ve thought about how this might work for about 3 whole minutes, and I’ve got nothing.  I have no clue how this process works.  But I do know that this is a genius idea for ‘Bees.  The masses are going to head to Applebee’s.  People are gonna show up by the boatload to unload gift cards that would otherwise go unused.  The average person probably has $200 worth of gift cards that are collecting dust and providing no benefit.  In comes Applebee’s to save the day because they’re geniuses.

There isn’t much else to say here.  Applebee’s is taking advantage of a major problem in this country (relatives giving bad gift cards year after year for the holidays) and turning it into profit.  Did you get that?  Turning problem into profit.  It’s revolutionary.  Applebee’s will bring in Texans galore, and Texans get to pay half of their bill with a gift card that they forgot they even had.  That’s why the ‘Bees is the tits.  Now if we can get this to be implemented in the Northeast, then we’d be COOKIN.

Thanks Chris for the link.


PS – Listen to the most recent episode of the Take It 2 Go podcast, taking place at Applebee’s (where else?)



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