Japan One Ups Their Black Burger And Launches Burger Cologne

NBC: For hamburger aficionados who want the smell even when they can’t get a bite, Burger King is putting the scent into a limited-edition fragrance. Burger King said Friday that the Whopper grilled beef burger-scented cologne will be sold only on April 1, and only in Japan. The limited “Flame Grilled” fragrance can be purchased at 5,000 yen (about $40), including the burger. There will be only 1,000 of them. Burger King said it hopes the scent would also seduce new grill-beef burger fans.

Japan does it again!  Just when we got comfortable, just when we thought they couldn’t get any dumber, just when we thought they couldn’t possibly top the Black Burger, they go and pull this stunt.  And totally redeem themselves!  You can’t make this shit up.  So book your plane tickets, people.  Not much time to waste because this is going to be a hot commodity.  The thousand bottles are gonna fly off the shelves like hot cakes, or the Japanese equivalent of hot cakes, cats.  I can’t even laugh at Japan anymore.  I’ve accepted that they don’t even care about fitting in with the rest of the world.  They don’t care.  They do not care.  I think they’re just mindfucking the rest of the world, planting weird stories and launching ridiculous products, all for headlines and publicity.  Now I sit back and wait for their next big thing.  Black burgers.  Burger cologne.  The possibilities are endless.

I don’t wanna get into the details too much because it’s one of my brilliant ideas that’s gonna make me rich, but I’l give you a reason why this isn’t such a bad idea.  For years I’ve been saying there needs to be an Auntie Anne’s body spray.  Every time you walk by Auntie Anne’s in the mall, your sense of smell takes over, and you get a pretzel.  Everyone loves that smell.  So why not cover yourself in the salty, buttery, pretzely fragrance?  (Rhetorical).  I’m not saying I would want to smell like a cheeseburger all the time, but I am saying that I enjoy the smell of cheeseburgers all the time.  Let that marinate for a second.

PS – Japan is going to LOVE this.  I can just see them going ape shit over this.  Riots in the streets, non stop parties and excitement over a Burger King cologne.

PS2 – $40 for a burger/cologne combo?  Sign me up.  Steal of the century.




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