EliteDaily: According to the Wall Street Journal, it’s never too early to inform the youth, which is why the NFL is creating a new platform alongside educational game company JumpStart to design two mobile apps. The league wants to see it incorporated into middle school curriculums. But is this just a marketing scheme to attract kids to the NFL’s fast-growing online industry? Of course, it is! CMO Today interviewed NFL chief marketing officer Mark Waller, who explained why kids are the next target.
“We want to make sure that at the younger age, there’s a format for fantasy and a way to play that will allow you to engage. But also use it educationally. It’s a complex game, fantasy. You should be able to learn a lot, particularly around math. How many points do I need? How many points does this player get? We’re also trying to work with groups to get the concept of fantasy based into the curriculum of elementary schools. If you love football and you teach them math through football, the chances are you may teach them better math and more quickly.”
Well isn’t that just dandy? What a brilliant idea. Middle school is the perfect time to start playing around with fantasy football, and there’s no better way to learn it than in a class specifically designed for it. Forgive me for being salty, but it’s not fair. This decision unfortunately comes about 10 years too late (holy SHIT I was in middle school TEN years ago). If I learned basic strategy about fantasy football when I was 12, who knows where I’d be now. I could be a fantasy football guru or a degenerate, broke gambling addict, most likely the latter. But the point is I would be much more well rounded.
Think about all the things you could have become experts at by the time you learned how to drive. I still don’t understand the waiver wire. I will never understand Yahoo tiebreakers. I’m still skeptical about making trades. Maybe with more trial and error over the years, I would know more about what works and what doesn’t. If I would have done my due diligence with researching players in middle school, I’d be a fantasy genius by now. Imagine how much more competitive things would be now, more than they already are. The stakes would be sufficiently higher, as would my blood pressure on Sundays.
Classes like chemistry and calculus and art have done nothing for me in life besides provide a nice dosage of stress and confusion. Fantasy Football: Basic Strategy would be a hot topic and one anyone would consider useful in life. It feels like every generation has more advantages than their predecessors. This renders true here. Kids are getting iPhones at 10 and learning fantasy football at 12. Tough life.