Time to be smart for a few minutes. Potentially the best commercial I’ve ever seen. Brilliantly done by Apple here. Tying in Apple’s integration of technology and science with human capability and interaction. Just a sick commercial. Obviously Apple just keeps outdoing themselves. “We don’t read and write poetry because it’s cute. We read and write poetry because we are members of the human race. And the human race is filled with passion. And medicine, law, business, engineering, these are noble pursuits and necessary to sustain life. But poetry, beauty, romance, love, these are what we stay alive for.” That’s just poetic. Apple taking a completely different approach in their attempt to advertise to the public. Not everyone is onboard with Apple and what they do, but their “Think Different” approach continues to make a loud statement. This is just further validation of how these products, and technology in general, is so apart of our daily lives. The “What will your verse be?” message is a powerful; it’s a story without an ending, waiting for society to write the next page. Apple describes today as a “world without limits” and encourages “taking exploration to new depths”. Nailed it.
One big mistake was not having someone important do the voiceover for the ad. Maybe a Morgan Freeman or another captivating voice. Nevertheless, an awesome advertisement from Team Apple. No jokes here, just a cool video. Gotta keep the fans on their toes.